The Alexa ranking is a way to determine how popular your website is compared to other sites around the world or in your own country.

It`s note the sole factor that will determine success and failure, but goes without saying the better ranking you have, the greater the chance of attracting natural visitors. 

Let`s face it if you write a book on how to grow a herd garden or how to lose weight or even how to trade the stock market, in most cases this is where your expertise lies, and marketing your product is not something you`re going to find easy.

Having a great product with nobody viewing your website or sales page is soul destroying.

What`s the answer? 

Vendors

What is a Vendor?

A vendor is somebody who has an idea and decides to produce a product or service with this idea. It might come on the form of an eBook or a monthly paid service .

They then place the product with a company like Clickbank who will handle all the monetary transactions (for a small fee.)  Anybody who buys the book will go through Clickbank and after 6 weeks if the customer has not requested a refund they will pay you. When you have established a good reputation with them they will pay you sooner (every 2 weeks)

The best bit about being a Vendor is you can offer a percentage of the sale, if other people will sell your product for you. These people selling on your behalf are called “Affiliates”

When you make the decision to allow affiliates the right to sell your product, you have to decide what percentage of the sale you are going to keep and what percentage you are going to offer the affiliate.

This is a fine balancing act because you want to keep as much profit for yourself as possible, but you do not want to make the deal unattractive to the affiliate.

To help you make this very important decision you will have to take into account where the sales are going to come from. If you have been in this business for some time and have a mailing list of 100,000 prospective buyers it would be crazy to offer 75% of the sale to the affiliates, if you are just starting out and only have a mailing list of 200 prospective buyers you will need to offer the affiliates a good percentage to entice them into promoting your product.

Offering a small percentage is not very attractive to the affiliate because they have a wide choice of products to promote, and your might get left on the shelve (Literally speaking)

Tip

When you come up with the idea to write an eBook about your chosen subject instead of just producing 1 book try and split it into 3 books this way you can offer 75% of the sale price to the affiliates who will get behind your product and push for sales. Every sale made is now your customer because you will have their details in you Clickbank account.

When you launch the second product you will already have a customer base so you could drop the affiliate`s commission down to say 65% still attractive but you are keeping more of the profits. Sales picked up from this second product will again add to your customer base so when you launch your third product you already have a great start and  can drop the affiliate`s commission if you choose.

All Too Common Scenario.

  • You come up with a great idea for a product.
  • You produce a well written high quality interesting eBook.
  • You decide to allow affiliates to sell your product
  • You offer what you think is a fair deal 50/50 on the sales
  • You have little idea about marketing your product
  • You say marketing does not matter because the affiliate will market it for me
  • You see little to no sales
  • You cannot understand why because you have a quality product
  • You decide to market your product yourself
  • You buy marketing products or services that you know little about
  • You give up after spending $100s if not $1000s trying to get prospective customer to view your product.
  • You walk away with your head held down.

A Formula That Works

  • Plan your products as far in front as you can
  • Try and build up a customer base with an emailing list
  • Offer something free to build your list
  • Keep your list interested with quality informative material
  • Do not bombard your list with constant email every other day
  • Set a launch date for your first product
  • Create a buzz about your launch
  • Have a well organizes marketing campaign in place especially for your first product
  • Include affiliates in your pre launch buzz
  • Launch your product
  • Watch the sales come in and your email marketing list grow
  • Plan your second launch
  • Do the same again and again and again.

Have a look at the results of this formula at work.

Click Bank

 

 

 

 

 

 

 

 

A buzz was created before the product was launched and most people could not wait to get their hands on it.